May 30, 2024

5 Mistakes to Avoid When Hiring Shopify Plus Developers

Companies utilize Shopify Plus to power their online stores and increase their online visibility in the dynamic e-commerce sector. Shopify Plus is a well-liked choice for expanding businesses due to its features and flexibility.

The success of your Shopify Plus store depends on you hiring a developer to make your vision a reality. This post goes over the important things to think about when hiring Shopify Plus developers to assist you in choosing one that aligns with your business goals.

One cannot stress the significance of a well-thought-out, practical e-commerce platform in today's digital-first economy. This is particularly true in the Shopify ecosystem, where knowledgeable developers are essential to creating visually beautiful and conversion-optimized online stores. But finding the ideal Shopify Plus developers is difficult, and mistakes may cost a lot of money. 

1. Not Presenting Clear Requirements

The foundation of any successful Shopify project is the establishment of specific and unambiguous requirements. It is essential to have a thorough understanding of your unique demands. Insufficient project requirements can result in "scope creep," which is the term for the progressive enlargement of the project's boundaries. This can cause delays, cost overruns, and even the project's complete derailment. It's crucial to carefully outline your requirements to combat this. 

This entails specifying the precise features your store requires, choosing design components that complement your brand, and creating a reasonable completion schedule for the project. According to industry research, projects with well-defined requirements have a 50% higher chance of being completed on schedule and a 45% higher chance of serving the intended purpose.

Furthermore, according to a survey conducted by the Project Management Institute, a deficiency of well-defined objectives and milestones accounts for 37% of project failures. Therefore, it is evident that restricting these factors can greatly lower the chance of project failure.

Precise project specifications have the potential to increase development process efficiency by as much as 30%, which is another important number to take into account. Clear rules can save time spent on revisions and adjustments, ensuring that the project stays on schedule and contributing to a more cost-effective development process.

Setting specific goals and optimizing the specifications to include user expectations and market trends will help ensure the project's success.

2. Overlooking the Importance of Communication Skills

Practical communication skills are sometimes disregarded in favor of technical acumen when hiring a developer, yet they are essential to the project's success. The developer must be competent to code, but they also need to thoroughly comprehend your vision, keep you informed of developments regularly, and translate technical jargon into plain language. 

There are more serious repercussions from poor communication than small bumps. They frequently cause schedule extensions of between 15% and 20%, which can result in major project delays. According to research by the Project Management Institute, poor communication can have a 56% negative impact on the completion of a project successfully. Moreover, in the ever-changing digital landscape, effective communication has become even more important. Recent business trends indicate that inadequate communication accounts for around 30% of project failures.

Ineffective communication can raise project expenses in addition to delaying schedules. Studies show that for every $1 billion invested in initiatives, $75 million is at risk because of inadequate communication tactics. This striking statistic emphasizes the financial impact and the need to place equal weight on communication abilities and technological know-how.

The dynamic nature of IT projects and e-commerce, where adjustments and reorientations are frequent, further emphasizes the necessity of constant and transparent communication. A project's ability to adapt and thrive or fail may depend on a developer's capacity to communicate intricate modifications and adjustments in a timely and straightforward manner.

3. Overlooking the Developer’s Previous Work

A developer's portfolio serves as more than just a list of their completed projects; it is an important indicator of their abilities, attention to detail, and fit for your project. This developer's portfolio provides insight into their level of craftsmanship, sense of style, and—most importantly—their experience working on projects similar to yours.

If you ignore a portfolio's wealth of information, you may wind up selecting a developer whose qualifications and experience don't match the demands of your project. It's critical to carefully examine a developer's portfolio, evaluating the caliber, style, and applicability of their prior work. Important things to find out include: Have they ever worked on an e-commerce platform? Do the projects they have completed in the past fit your goals for your Shopify store?

However, if you’re hiring an individual developer from a Shopify web agency, make sure that the agency has a proven track record of delivering high-quality work and building websites that suit your business’s unique needs.  

4. Disregarding the Need for Ongoing Support

While a Shopify site's development and launch phases receive a lot of attention, what happens after is just as important. Post-launch support, which includes updates, bug fixes, and improvements, is an important consideration that shouldn't be disregarded.

If you undervalue ongoing support, your website may become subject to changes or other technological problems and become unsupported. A developer's contribution to your project goes beyond just getting it launched; they also make sure it stays current, safe, and functional. According to recent surveys, to retain excellent performance, over 25% of e-commerce sites require quick care after going live. This figure emphasizes how crucial it is to have a developer available for assistance after launch.

Furthermore, the digital world is always changing, with new upgrades and technology appearing regularly. Studies show that websites that update and enhance their features regularly receive a 15-20% rise in sales and user engagement. This demonstrates how integrating new features and maintaining an advantage in a cutthroat market requires constant development support.

In the world of online shopping, where customer satisfaction is crucial, constant optimization and prompt problem-solving are vital. Research indicates that half of all internet users anticipate new features or content to be added to a website at least once a month. It becomes difficult to achieve these customer expectations without continued support.

5. Ignoring Cultural Fit

A cultural fit between you and the developer is really important, even though the technical know-how of a Shopify developer is required. The smooth progress of a project greatly depends on interpersonal and work style compatibility, which extends beyond technical proficiency. Inadequate project execution might result from a mismatch in work styles, values, or communication methods, which can create needless difficulties.

It's critical to determine whether the developer shares your company's values regarding dealings, work ethic, and communication style. This alignment directly affects the efficiency and coherence of the project workflow, surpassing simple preference.

Studies on project management and recent polls highlight how important this cultural alignment is. Research indicates that projects where the customer and service provider have a strong cultural fit have an efficiency rate that is 35% higher. This is due to the smooth flow of ideas, criticism, and solutions that occurs when both sides are in sync, which lowers tension and miscommunications that can cause a project to go awry. 

Furthermore, it is even more important to have a developer who understands the work style and ethos of your company in the fast-paced world of e-commerce, where flexibility and prompt decision-making are vital. Projects with a high degree of cultural compatibility have a 70% higher probability of being finished on schedule and under budget, according to data from an industry study.


Working with Shopify Plus developers is crucial for your online business. You may make an informed decision that results in a successful online storefront and a successful relationship by avoiding these typical mistakes. Never forget that this path requires precise requirements, careful examination of previous work, communication as the top priority, continued assistance in mind, and cultural fit assurance. You can choose a Shopify Plus developer who properly fits your e-commerce goals by using these suggestions.